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Information Drives Successful Customer Relationships At Macrosoft, we believe that Customer Relationship Management – CRM is an integrated approach to identifying, acquiring and retaining mutually Profitable Customer Relationships.
Today, global corporations are convinced on the necessity of investing in front office automation systems to synchronize with back office systems. This is to offer customers a seamless and consistent experience across touch points. Availability and affordability of leading edge technology in CRM has aided initiation of technology in relationship programs.
Oracle's integrated Customer Relationship Management (CRM) solution is a set of applications that give you information-driven sales, service and marketing operations. Oracle CRM is built on an open, standards- based architecture that streamlines business processes, improves data quality and allows all your key divisions to draw from the same source of data. With Oracle CRM, your company owns the single best tool for customer success — clean and workable customer information concurrently available with current transaction information at all touch points in your organization.
Oracle e-Business suite offers a number of applications covering Sales, Marketing, Services and Interaction Center process automation needs of an enterprise. From measuring marketing campaign success, to enabling automatic dispatch of field technicians to remote locations, Oracle has more than 50 CRM-specific applications that help you address every phase of an enterprise wide CRM initiative and inject superior operational efficiencies into processes. Powered by customer model TCA, the Suite is a complete enablement for transformation into a “Relational Enterprise”.
MacroSoft's Expertise in Oracle CRM
As “Certified Advantage Partner” of Oracle, MacroSoft brings excellent value to front office solutions using CRM modules of Oracle e-Business Suite.
At MacroSoft, we work side-by-side with our clients to achieve quantifiable business results, quickly. Instead of pushing a “One Size Fits All” concept and hoping that will address relationship issues in an enterprise. we use our experience to help our clients clarify their strategy and business issues. We then design a solution to match the needs closely, using Oracle Application CRM automation solutions.
MacroSoft focuses on end to end implementation of CRM solutions as part of Oracle e-Business Suite offering. We combine our own CRM expertise, experience and integration capabilities with world class Oracle e-Business CRM solutions to deliver Competitive advantage to our clients.
We have been particularly successful in the Airlines Domain, which tend to have the most complex requirements in terms of number of touch points, transaction volume, business processes and external data interfaces. |
